Birthing a Business

From The Healing Farm blog....

I was so pleased to see that the affordable printing site MOO posted this article on their blog. Not only was I inspired by this article and Scott Dinsmore's TEDx talk, I'm also always impressed with businesses that have a mission of offering a good service at an affordable price. It goes way back to Martha Stewart heralding the idea of bringing good design to the masses. Whether you love her or not, she purposely catered to a non-luxury market. She knew there was a middle market that had good taste and didn't want to go broke pursuing lovely things!

I want The Healing Farm to be the Martha Stewart or MOO of the spa and retreat industry. I have my Week-long Paleo Reset Retreat at Mayacamas Ranch advertised as "A spa-like vacation without the spa prices". That is the business model I'm striving for with The Healing Farm and I was inspired by Scott's TEDx talk because I have been working so hard toward "Living my Legend". I am absolutely taking a huge risk switching careers at the age of almost 50, but not only can I not physically do what I do currently anymore, but I've had this nagging feeling I'm supposed to do more! I want to provide people with practical and affordable solutions for their long-term wellness and I've worked hard the last few years, doing all the things Scott talks about in his talk to get to the place I'm at now. Will I fail? Will I succeed? I don't know, but I was inspired to hear Scott say "Learn your own impossible." Sometimes I think what I'm trying to do is impossible for me. But to Scott's point in his talk, as I say to myself "How can I do this?" I'm also finding myself saying "How can I not?".

I read online when I was researching for this post that Scott was tragically killed this past fall while hiking Mt. Kilimanjaro with his wife. You know, you always hear the saying: If you died tomorrow are you happy with your life today? I'm sure Scott never imagined he would die at the age of 33. But dang. It looks like he would have emphatically said YES to that question right before he died. It's such a strong message to us all to strive to do what you believe in. Imagine the impossible and maybe you too can change a life or two - or millions.

I love this quote Scott ends his talk with:

“First they ignore you, then they ridicule you, then they fight you, and then you win.” ― Mahatma Gandhi.

I might be in the "ignore" phase right now, but I hope to build The Healing Farm one day to bring practical, affordable wellness to the masses in beautiful places around the country and perhaps the world. Impossible? Only if that's what I believe.